Gem of a PitStop

The AT&T Pitstop Challenge rolls into Leicestershire.

The AT&T PitStop Challenge created a real buzz on Friday when Lumbers of Leicester presented a really innovative marketing concept by running the PitStop Challenge right outside the front of their store in Market Street.

Shoppers were stopped in their tracks at the unexpected sight of the fantastic set up - a real Formula 1 car with full pit crew offering members of the public a unique opportunity to take part in this activity right in the street, and experience the adrenalin of an F1 wheel change for themselves.

For a small donation to charity, people were given full instruction and    tuition in the skill of ultra fast wheel changes attempting to set the fastest time of the day.

The winner received a real gem of a prize – an iconic £1500.00 watch courtesy of Lumbers.

Dominic Gomersall Lumbers Managing Director commented:
"As one of the UK's Finest jewellers, we have to ensure that events we undertake mirror the quality of the jewellery and watches that we sell.

ATP Events provided a visual, all action event that was second to none. The impact of a fully liveried Williams F1 car with the mechanics in Williams official team wear and kit made the scene a complete storybook.

The event, with the excitement of the competitive time challenge ensured that each client had a day to remember - and every passer by had a day to recount when they got home.

On this occasion ATP Events rode to our rescue when one of their competitors had let us down at the last minute, for the next occasion ATP Events will be our first and only choice!"

For more details on the AT&T Williams PitStop Challenge: www.atpevents.co.uk

If you want to view and even purchase some of the finest jewelry in the UK go to: www.lumbers.co.uk